Mobile product · Customer engagement · 2014 - 2015
Designing Metromile’s app around everyday driving
Customer interviews shaped a mobile redesign around trip history, driving insights, and street-parking support. I also simplified the quote flow for prospective customers.
The work gave customers useful information between insurance tasks and a clearer way to get a quote.
Metromile · Senior Product Designer
Role
Senior Product Designer
Team
Product, engineering, data science, operations, and customers
Scope
Customer research, iOS and Android design, prototypes, and quoting
Duration
Senior role · 2014 - 2015
Context
An app customers rarely opened
Metromile’s app gave customers little reason to return between insurance tasks. Most of the experience centered on policy administration. I wanted to understand what else would be useful to people driving and owning a car in a city.
My role
I led customer research, feature definition, and iOS and Android design, working with product, engineering, and data science on what we could support. I also redesigned the quote flow for customers and the teams processing their applications.
Talking with city drivers
I interviewed current customers and target drivers about their day-to-day needs. They talked about where they had driven, what trips cost, how their driving changed over time, and whether they would remember street-sweeping rules. Those needs shaped the mobile redesign.
Design
Design decisions
01
Choosing features from driver interviews
I focused the redesign on trip history, driving insights, and street-parking support. Each addressed a need that came up in research with city drivers.
I worked with data science and engineering on feasibility and designed the mobile interactions and prototypes. The feature set gave the app a purpose between bills, claims, and support requests.
02
Making driving information easier to explore
I organized the mobile experience around an overview, trip summaries, and map detail. Drivers could move from a summary into the information behind a trip.
The shared navigation and empty states also covered features that needed more driving data or setup before they could show useful information.
03
Making the quote steps clear
I redesigned the quote flow as a sequence covering vehicles, drivers, rates, coverage, documents, and payment. Per-mile pricing stayed in context as customers worked through their choices.
A save-for-later option let people return to their application. I also considered the information the internal team needed to process it.
A closer look
Product screens
The quote flow shows vehicle, driver, and coverage steps alongside per-mile pricing, with a way to save progress.
Overview, trip history, and map detail share the same navigation. Empty states cover features that need setup or more driving data.
Product flow
Connecting trip information and the insurance experience
Trip data supports history, driving insights, and parking help. The quote flow gives interested drivers a way to explore coverage and pricing.
Results
What changed
Driver-focused features
Trip history, driving insights, and parking support gave customers information beyond policy administration.
Interest in the app
Customers shared the driving insights, and some people became interested in Metromile through the app itself.
The quote experience
A progressive flow kept pricing and the remaining steps visible, with a way to save progress.
About these results
Customer interest and word-of-mouth outcomes are qualitative. The original analytics are unavailable, so no numerical engagement or acquisition lift is claimed.